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16春学期《电子商务英语》在线作业

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发表于 2016-5-15 17:26:13 | 只看该作者 回帖奖励 |倒序浏览 |阅读模式
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16春学期《电子商务英语》在线作业
试卷总分:100   测试时间:--
一、单选题(共20道试题,共40分。)
1.()is the flow of intermediate goods and services from one business to another.
A. EDI
B. the supply chain
C. EC
D. TPN
满分:2分
2.()is the flow of intermediate goods and services from one business to another.
A. EDI
B. the supply chain
C. EC
D. TPN
满分:2分
3.the main advantage of the electronic exchange of information between individual companies that are linked along the supply chian is ()
A. speed
B. accuracy
C. security
D. improved speed and accuracy
满分:2分
4.()is a point of entry to the web, usually a search engine that includes diversified content or services.
A. portal
B. classifieds
C. paid placement
D. contextual advertising
满分:2分
5.To B2B EC, the focus of vendors' competition has been turned from the()to service.
A. profit
B. products
C. low-cost
D. efficiency
满分:2分
6.The movement of goods and services on a timely basis is critical for successful delivery,accurate produciton scheduling and ()
A. effective inventory management
B. effective internet browse
C. quality of products
D. personnel management
满分:2分
7.E-commerce was first developed in the ()
A. 1960s
B. 1970s
C. 1980s
D. 1990s
满分:2分
8.one of the best mesurements for what sells well on the Internet is ()
A. common sense
B. technology
C. quality
D. marketing
满分:2分
9.()involves holesalers and retailers of goods and services.
A. utility model
B. auction model
C. subscription model
D. Merchant Model
满分:2分
10.Transaction broker provides a ()payment mechanism for buyers and sellers to settle a transaction.
A. direct
B. indirect
C. auction
D. third party
满分:2分
11.ERP's best values are improve the way of taking an order and ()
A. adding it to the shopping chart
B. maintain relation with customer
C. process the order into an invoice
D. making enterprise relation policy
满分:2分
12.The operation of the Web relies primarily on()as its means of information retrieval.
A. telnet
B. hypertext
C. image
D. home page
满分:2分
13.ERP is ()
A. enterprise resource policy
B. enterprise relation personnel
C. enterprise resource planning software
D. enterprise relation policy
满分:2分
14.business models have taken on greater importance recently as a form of intellectural property that can be protected with a ()
A. password
B. system
C. patent
D. strategy
满分:2分
15.business models have taken on greater importance recently as a form of intellectural property that can be protected with a ()
A. password
B. system
C. patent
D. strategy
满分:2分
16.()is a method to verify the buyer’s identity before payment is authorized..
A. password
B. Authentication
C. profile
D. identity
满分:2分
17.TPN refers to()
A. Trading Process Network Post
B. Trading Price Network Post
C. Trading Price Net Position
D. Trading Process Nigation Post
满分:2分
18.()is a network of networks that is contained within a company or enterprise.
A. extranet
B. intranet
C. portal
D. HTTP
满分:2分
19.To B2B EC, the focus of vendors' competition has been turned from the products to ().
A. profit
B. service
C. low-cost
D. efficiency
满分:2分
20.Manufacturer model is also called ()
A. a direct model
B. e-tailer
C. catalog merchant
D. Bit vendor
满分:2分
二、多选题(共5道试题,共10分。)
1.In merchant model,sales may be made based on ()
A. ilist prices
B. auction
C. brokerage
D. community donation
满分:2分
2.Industries affect by M-commerce()
A. financial services
B. telecommunicaitons
C. retail
D. information services
满分:2分
3.In general, the major benefits of B2B are()
A. reduce administrative costs
B. lower earch costs and time for buyers
C. decrease productivity of employees
D. reduce inventory levels
满分:2分
4.ERP's best values are()
A. improve the way of taking an order
B. process the order into an invoice
C. handle the up-front selling process
D. update the software
满分:2分
5.the Amazon.com business model combines()
A. direct marketing
B. the intermediary role
C. virtual community
D. content provider
满分:2分
三、判断题(共25道试题,共50分。)
1.E-Commerce is doing business through electronic media.
A. 错误
B. 正确
满分:2分
2.lite EDI will significantly reduce the costs of the companies in threi business.
A. 错误
B. 正确
满分:2分
3.The viability of the community model is based on user's professional knowledge.
A. 错误
B. 正确
满分:2分
4.The responsibility for the successful management of a private EDI net work clearly falls to the network operator.
A. 错误
B. 正确
满分:2分
5.Metamediary model can facilitate transactions between buyer and sellers, and it get involved in the actual exchange of goods or services between the parties.
A. 错误
B. 正确
满分:2分
6.GPRS can not charge the user per data bit of information sent and received.
A. 错误
B. 正确
满分:2分
7.From a web marketing standpoint, one of the difficulties you face when you offer a number of products aimed at different groups is to facilitate the feedback speed to visitors quickly and move them to their own sections.
A. 错误
B. 正确
满分:2分
8.incentive market provides suggestion for customers for making purchases from associated retailers.
A. 错误
B. 正确
满分:2分
9.Two levels of network policy directly influence the sales, installation and use of a firewall system.
A. 错误
B. 正确
满分:2分
10.The real key in EC is not techonoly employed but the attention given to the business aspects of the site.
A. 错误
B. 正确
满分:2分
11.In global Internet marketing, marketers can take other countries and their populations for granted without restraint
A. 错误
B. 正确
满分:2分
12.The responsibility for the successful management of a private EDI net work clearly falls to the network operator.
A. 错误
B. 正确
满分:2分
13.A firewall insulates a private network from a public network using established controls on the types of request they will route through to the private network for processing and fulfillment.
A. 错误
B. 正确
满分:2分
14.GPRS can not charge the user per data bit of information sent and received.
A. 错误
B. 正确
满分:2分
15.it pays you big rewards to be aware of the differences of customers and adjust your maketing strategies.
A. 错误
B. 正确
满分:2分
16.detailed and accurate sales data can help to increase stock level and operating cost.
A. 错误
B. 正确
满分:2分
17.incentive market provides incentives, such as redeemable points or coupons for customers for making purchases from associated retailers.
A. 错误
B. 正确
满分:2分
18.The main purpose of an intranet is to share company information and computing resources with business partners.
A. 错误
B. 正确
满分:2分
19.If the EDI net work requires the receiver's computer to be in a ready-to-receive mode, it is more common.
A. 错误
B. 正确
满分:2分
20.If the EDI net work requires the receiver's computer to be in a ready-to-receive mode, it is less common.
A. 错误
B. 正确
满分:2分
21.ERP is often referred to as front-office software.
A. 错误
B. 正确
满分:2分
22.WWW is a system of Internet servers that supports hypertext to access several internet protocols on a single interface.
A. 错误
B. 正确
满分:2分
23.The viability of the community model is based on user's professional knowledge.
A. 错误
B. 正确
满分:2分
24.When dreaming up ideas for your e-business, keep in mind that everything sells well over the web.
A. 错误
B. 正确
满分:2分
25.B2B electonic commerce implies that the buyers are individual consumers.
A. 错误
B. 正确
满分:2分
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