15春学期《旅游中级英语（一）》在线作

李老师

15春学期《旅游中级英语（一）》在线作
试卷总分：100       测试时间：--
单选题 判断题  


一、单选题（共 25 道试题，共 50 分。）V 1.  The word Shangri-la means__.
A. a dream land
B. a spiritual land of peace and perfection
C. Utopia
D. A religious place
      满分：2  分
2.  Among the print media and broadcast media, __.
A. television blurs the boundary of classes and thus reaches the largest market, but the cost of advertising on TV is very high
B. radio serves the largest audience, but it cannot transmit the beautiful pictures and colors of television
C. newspaper reaches the
      满分：2  分
3.  The community schools and learning centers get support from WWF and the local government for the following projects except__.
A. community-led eco-tourism workshop
B. building eco-lodge
C. teaching the tourists Tibetan language
D. promoting Tibetan cultural heritage
      满分：2  分
4.  ( )means "a set of instructions for cooking a particular type of food".
A. recipe
B. alfreso
C. trigger
D. pasta
      满分：2  分
5.  WWF’s Global 200 Ecoregions is __.
A. a science-based ranking of the world’s most biologically outstanding habitats.
B. a science-based ranking of place for the world’s most endangered animals
C. the world’s most appropriate place for human beings
D. the world’s most appropriate place for animals
      满分：2  分
6.  Word of mouth is a very effective way of marketing, and __.
A. people are likely to believe what the former customer tells them
B. the result of it can be both good and bad
C. it supervises whether the tourist industry provides what it promises
D. it reaches the broadest group of people
      满分：2  分
7.  If you appear to be easy and soft, people will ( )you.
A. line up
B. take advantage of
C. make a difference
D. put together
      满分：2  分
8.  China’s Zhongdian County is renamed as Shangri-la because of __in this area.
A. the diverse natural features
B. the rare plants and animals
C. the intact natural resources and geological features
D. the ecological perfection and cultural diversity
      满分：2  分
9.  An organized visit to an archeological site is probably a part of the __.
A. cultural tourism
B. business tourism
      满分：2  分
10.  We will have to ( )how much food we'll need for the party.
A. adjust to
B. round off
C. work out
D. cater to
      满分：2  分
11.  ( )means "a thin book giving information or advertising something".
A. clientele
B. fare
C. brochure
D. repatriate
      满分：2  分
12.  She ( )his violent temper.
A. sums up
B. puts together
C. puts up with
D. sets aside
      满分：2  分
13.  The official change of name of Zhongdian County__.
A. has boomed other industries related to tourism in this area
B. has helped the local people get rid of poverty
C. has empowered the local people to manage their own resources
D. has attracted more tourists to this area
      满分：2  分
14.  Which of the following actions did not work well to raise awareness of eco-tourism in local communities?
A. building schools and learning centers
B. building eco-lodge
C. recycling the wood from old buildings
D. planting exotic flowers such as tulips
      满分：2  分
15.  A conventioneer may include in his agenda sometime for .
A. sightseeing
B. working
      满分：2  分
16.  ( )means "the practice of paying money to a company to use their boats, aircrafts, etc.".
A. charter
B. airline
C. contraband
D. customs
      满分：2  分
17.  10. One of the aims of tourism marketing is __.
A. to ensure the potential customer what they can enjoy after they purchase the product
B. to show how convenient and comfortable the transportation is
C. to overcome the seasonal bias
D. to boost the economy of tourism destination
      满分：2  分
18.  ( )means "something that is dangerous and likely to cause damage".
A. woe
B. espouse
C. potential
D. hazard
      满分：2  分
19.  ( )means "a large business organization consisting of several different companies that have joined together".
A. conglomerate
B. assemble
C. monopoly
D. coordinate
      满分：2  分
20.  ( )means "to make something possible or easier".
A. motivate
B. facilitate
C. empower
D. hands on
      满分：2  分
21.  ( )means "a fee or percentage allowed to a sales representative or an agent for services rendered".
A. bonus
B. subsidy
C. revenue
D. commission
      满分：2  分
22.  Economists define utility as __
A. any useful service for the public, such as the bus service, water supply, or electricity supply
B. the want-satisfying power of a product
C. organization’s effort to satisfy a commitment to society, to their customers, and to their owners through the producti
      满分：2  分
23.  On-line marketing is more advantageous to tour operators in that__.
A. it can reach current and potential customers quickly, directly, and cheaply
B. it not only works more effectively and economically, but also helps create new customers
C. it helps establish long-standing relationship between tour operators/agents and current
      满分：2  分
24.  ( )means "a prominent or distinctive aspect, quality or charateristic".
A. bonus
B. sculpture
C. feature
D. forecast
      满分：2  分
25.  He ( ) as a teacher and only began writing in his thirties.
A. applied for
B. took over
C. started out
D. got about
      满分：2  分