15秋《英语商务通论》作业1

李老师

15秋《英语商务通论》作业1
试卷总分：100   测试时间：--
一、多选题（共10道试题，共50分。）
1.Consumer products can be further classified into___.
A. convenience goods
B. shopping goods
C. specialty goods
D. industrial goods
满分：5分
2.New Product Ideas can come from investigation of___ .
A. consumer needs
B. new possibilities offered by technological advances
C. analysis of rival products
D. suggestions from suppliers
E. Commercialization
满分：5分
3.Retailers include___.
A. department stores
B. hypermarkets
C. specialty stores
D. vending machines
满分：5分
4.The cost and value of middlemen are ___.
A. time utility
B. place utility
C. information utility
D. form utility
满分：5分
5.Compared with sole proprietorships and partnerships, corporations have many advantages.Such as___.
A. Limited Liability
B. Easy to Expand
C. Separated Ownership and Management
D. Continuous Life
满分：5分
6.The intangible attributes of a product are refered to as___ .
A. price
B. reputation of the maker
C. the after-sale service
D. the machine itself
满分：5分
7.Running a partnership has several advantages:
A. Improved Access to Capital and Credit
B. Greater Possibility for Good Management
C. Definite Legal Framework
D. Better Prospects for Growth
满分：5分
8.Products generally fall into two categories as____.
A. consumer products
B. industrial products
C. tangible products
D. intangible products
满分：5分
9.Consumer products can be further classified into___.
A. convenience goods
B. shopping goods
C. specialty goods
D. industrial goods
E.
满分：5分
10.The main disadvantages of corporations are listed below:
A. Double Taxation
B. High Organizing
C. Lack Of Secrecy
D. Unlimited Liability
满分：5分
二、判断题（共10道试题，共50分。）
1.Physical distribution means the physical movement of merchandise from the producers to the middlemen and finally to the consumers.
A. 错误
B. 正确
满分：5分
2.According to the economic theory of supply and demand, price is set where supply meets demand, and this price is referred to as the equilibrium price.
A. 错误
B. 正确
满分：5分
3.A high price strategy is adouble-edge swore and always help total revenue.
A. 错误
B. 正确
满分：5分
4.Pipeline is the cheapest mode of transportation.
A. 错误
B. 正确
满分：5分
5.Retailers are middlemen who sell goods or services to consumers and represent the final link between producers and end-users.
A. 错误
B. 正确
满分：5分
6.Mainly used to transport oil and natural gas, pipelines offer continuous delivery over long distance at low cost regardless of the weather conditions.
A. 错误
B. 正确
满分：5分
7.Compared with other types of stores, general stores offer wider selections and specialist help to customers.
A. 错误
B. 正确
满分：5分
8.Corporations are the backbone of modern economies, although in number corporations account for only a small percentage of all business firms.
A. 错误
B. 正确
满分：5分
9.A partnership is easy to form, but may be difficult to maintain.
A. 错误
B. 正确
满分：5分
10.Franchising is a licensing agreement, under which the franchisor grants　 the franchisee the right to sell or use the former＇s product, service or method in return for a royalty from the latter.
A. 错误
B. 正确
满分：5分
>>操作完成!