大学英语（统考）在线练习题11(客观题)答案

奥鹏作业答案

大学英语（统考）在线练习题11(客观题)
试卷总分：100       测试时间：--
阅读理解 单选题 完型填空  


一、阅读理解（共 4 道试题，共 40 分。）V 1.  The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisers have appealed to people’s desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers’ money.
Sometimes advertising is intentionally misleading. A few years ago a brand of bread was offered to dieters（节食者）with the message that there were fewer calories（热量单位，大卡）in every slice. It turned out that the bread was not dietetic（适合于节食的）, but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.
On the positive side, emotional appeals may respond to a consumer’s real concerns. Consider fire insurance. Fire security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as well as the message in the ads, they will benefit from the advertising.
Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it? Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumers still control the final buying decision.
1). Advertising can persuade the consumer to buy worthless products by _________.
A. keeping a balance between quality and price
B. convincing him of their low price
C. appealing to his buying motives

D. stressing their high quality
      满分：2  分
2). The reason why the bread advertisement is misleading is that ________.
A. the total number of calories in the loaf remained the same
B. thin slices of bread could contain more calories
C. the loaf was cut into regular slices
D. the bread was not real bread
      满分：2  分
3). The passage tells us that _______.
A. advertisements occasionally force consumers into buying things they don’t need
B. the buying motives of consumers are controlled by advertisements

C. sometimes advertisements really sell what the consumer needs
D. fire insurance is seldom a worthwhile investment
      满分：2  分
4). It can be inferred from the passage that a smart consumer should _________.
A. be familiar with various advertising strategies
B. think carefully about the benefits described in the advertisements
C. guard against the deceiving nature of advertisements
D. avoid buying products that have strong emotional appeal
      满分：2  分
5). The passage is mainly about ________.
A. ways to protect the interests of the consumer
B. how to make a wise buying decision
C. the function of advertisements in promoting sales
D. the positive and negative aspects of advertising
      满分：2  分
2.     People living on parts of the south coast of England face a serious problem. In 1993, the owners of a large hotel and of several houses discovered, to their horror, that their gardens had disappeared overnight. The sea had eaten into the soft limestone cliffs on which they had been built. While experts were studying the problem, the hotel and several houses disappeared altogether, sliding down the cliff and into the sea.
    Erosion（侵蚀）of the white cliffs along the south coast of England has always been a problem but it has become more serious in recent years. Dozens of homes have had to be abandoned as the sea has crept farther and farther inland. Experts have studied the areas most affected and have drawn up a map for local people, forecasting the year in which their homes will be swallowed up by the hungry sea.
    Angry owners have called on the Government to erect sea defenses to protect their homes. Government surveyors have pointed out that in most cases, this is impossible. New sea walls would cost hundreds of millions of pounds and would merely make the waves and currents go further along the coast, shifting the problem from one area to another. The danger is likely to continue, they say, until the waves reach an inland area of hard rock which will not be eaten as limestone is. Meanwhile, if you want to buy a cheap house with an uncertain future, apply to a house agent in one of the threatened areas on the south coast of England. You can get a house for a knockdown price but it may turn out to be a knockdown home.
1). What is the cause of the problem that people living on parts of the south coast of England face?
A. The rising of the sea level.
B. The experts’ lack of knowledge.
C. The washing-away of limestone cliffs

D. The disappearance of hotels, houses and gardens.
      满分：2  分
2). The erosion of the white cliffs in the south of England __________.
A. will soon become a problem for people living in central England
B. has now become a threat to the local residents
C. can be stopped if proper measures are taken
D. is quickly changing the map of England
      满分：2  分
3). The experts’ study on the problem of erosion to __________.
A. warn people whose homes are in danger
B. provide an effective way to slow it down
C. head to its eventual solution
D. lead to its eventual solution
      满分：2  分
4). It is not feasible to build sea defenses to protect against erosion because __________.
A. house agents along the coast do not support the idea
B. it is too costly and will endanger neighbouring areas

C. the government is too slow in taking action
D. they will be easily knocked down by waves and currents
      满分：2  分
5). According to the author, when buying a house along the south coast of England, people should _________.
A. take the quality of the house into consideration
B. guard against being cheated by the house agent
C. examine the house carefully before making a decision
D. be aware of the potential danger involved
      满分：2  分
3.  One silly question I simply can't stand is "How do you feel". Usually the question is asked of a man in action--a man on the go, walking along the street, or busily working at his desk. So what do you expect him to say? He'll probably say, "Fine, I'm all right." But "you've put a bug in his ear" — maybe now he's not sure. If you are a good friend, you may have seen something in his face, or his walk, that he did not realize that morning. It starts him worrying a little. First thing you know, he looks in a mirror to sec if everything is all right, while you go merrily on your way asking someone else, "How do you feel?"
Every question has its time and place. It's perfectly acceptable, for instance, to ask "How do you feel?" if you're visiting a close friend in the hospital. But if the fellow is walking on both legs, hurrying to make a train, or sitting at his desk working, it's no time to ask him that silly question.
When George Bernard Shaw, the famous writer of plays was in his eighties, someone asked him "How do you feel", Shaw put him in his place. "When you reach my age", he said, "either you feel all right or you're dead."

1). According to the writer, greetings, such as "How do you feel?" _________ .
A. show one's consideration for others
B. are a good way to make friends

C. are proper to ask a man in action   
D. generally make one feel uneasy
      满分：2  分
2). The question "How do you feel?" seems to be correct and suitable when asked of ________ .
A. a man working at his desk
B. a person having lost a close friend

C. a stranger who looks somewhat worried

D. a friend who is ill
      满分：2  分
3). The writer seems to feel that a busy man should _________ .
A. be praised for his efforts
B. never be asked any question

C. not be bothered               
D. be discouraged from working so hard
      满分：2  分
4). George Bernard Shaw's reply in the passage shows his ________ .
A. cheerfulness
B. cleverness
C.  ability         
D. politeness
      满分：2  分
5). "You've put a bug in his ear "means that you've _________ .
A. made him laugh
B. shown concern for him

C. made fun of him               
D. given him some kind of warning
      满分：2  分
4.  If you have been joining chat room conversations, or trading e-mail with net pals, you have become one of the millions who write in a special, short form of English.
Throughout the world, every night children and their elders are talking online---many of them are talking at the same time.
It’s fast: trying talking to six people once. It’s convenient: three or four words per exchange. It takes cleverness, concentration and quick fingers.
And it requires very simple language. There is neither time nor space for explanations. Why waste precious time telling six friends you have to leave for a moment to take care of your little brother when BRB (=be right back) will do?
Want to enter a conversation? Just type PMFJI(=pardon me for jumping in).
Interested in whom you’re talking to? Type A/S/L, the common request to know your pal’s age, sex and location. You may get 15/M/NY as a reply from your pal.
If something makes you laugh, say you’re OFT (=on the floor), or LOL (=laughing out loud), or joining the two into ROTEL (=rolling on the floor laughing).
And when it’s time to get back to work or go to bed, you type GTG (=got to go) or TTYL (=talk to you later).
People want to write as fast as possible, and they want to get their ideas across as quickly as they can. Capital letters are left in the dust, except when expressing feelings, as it takes more time to hold down the “shift” key and use capitals.

1). When people are online, they talk by ______.
A. using body language
B.  drawing simple pictures

C. making phone calls  .
D. using especially short form of English
      满分：2  分
2).  The Internet makes many people in the world ______.
A. talk at the same time
B. discover their friends

C.  pick out good things to buy   
D. find out social problems
      满分：2  分
3). The sentence “There is neither time nor space for explanations” means ______.
A. people should use words properly  

B. people should know the time while talking

C. people online have to express themselves in a simple way  .   

D. people should talk in a funny way
      满分：2  分
4). If you get 15/M/HK as an answer to your A/S/L, it means ______.
A. the person who is talking to you is 15 from Hong Kong      

B. you are talking to a boy who is 15 years old and lives in Hong Kong

C. you are talking to 15 boys from Hong Kong at the same time  

D. the boy from Hong Kong has been online for 15 minutes
      满分：2  分
5). According to the passage, time online can be saved by ______.
A. using fewer capital letters   
B. drawing pictures

C. using the mouse instead of the keyboard

D. using both the mouse and the keyboard
      满分：2  分