标题: Ford has set up a female “spy” team to visit dealers and make sure they tre... [打印本页] 作者: 李老师 时间: 2021-12-2 10:59 标题: Ford has set up a female “spy” team to visit dealers and make sure they tre... Ford has set up a female “spy” team to visit dealers and make sure they treat women car buyers seriously and with respect.
The company says women now buy four out of every 10 new cars sold in Britain.
This is the highest proportion in Europe where the women buyers’ share averages three in ten.
And Ford says the proportion of women buyers will continue to increase in the next decade. The company’s International Women’s Marketing Panel will ensure that its products and service meet the needs of female customers and that they get a fair deal.
It claims to be the only European car maker to have such a panel.
The team is made up of British women Ford workers and others from nine European countries. It has 16 permanent members supported by a sub-committee of 40. “Its views are keenly sought in research and vehicle appraisal programs.” said a Ford spokesman.
“The panel’s members also participate in advertising clinics and go on “mystery shops” during which they visit dealerships posing as prospective buyers.’
Questions:
What is the highest proportion of women car buyer in Europe? （5分）