一、单选题（共 25 道试题，共 50 分。）V
1. ( ) is the natural surroundings in which an animal or plant usually lives.
A. habitat
B. shelter
C. hotel
D. articraft
满分：2 分
2. ( )means "a fee or percentage allowed to a sales representative or an agent for services rendered".
A. bonus
B. subsidy
C. revenue
D. commission
满分：2 分
3. Among the print media and broadcast media, __.
A. television blurs the boundary of classes and thus reaches the largest market, but the cost of advertising on TV is very high
B. radio serves the largest audience, but it cannot transmit the beautiful pictures and colors of television
C. newspaper reaches the
满分：2 分
4. The community schools and learning centers get support from WWF and the local government for the following projects except__.
A. community-led eco-tourism workshop
B. building eco-lodge
C. teaching the tourists Tibetan language
D. promoting Tibetan cultural heritage
满分：2 分
5. ( )means "an object that you buy or keep to remind yourself of a special occasion or a place you have visited".
A. bazaar
B. era
C. agenda
D. souvenir
满分：2 分
6. My oldest son and I are getting along better ( )he's getting ready to go to college.
A. more or less
B. on the other hand
C. now that
D. in contrast
满分：2 分
7. People go for a visit to Disneyland so as__.
A. to enjoy the natural sceneries
B. to have fun
满分：2 分
8. WWF supported the community-led eco-tourism projects for__.
A. the sustainable development of eco-tourism
B. attracting investment to this area from home and abroad
C. helping big companies to develop tourism business in Shangri-la
D. booming local economy
满分：2 分
9. An organized visit to an archeological site is probably a part of the __.
A. cultural tourism
B. business tourism
满分：2 分
10. Publicity__.
A. is almost the same as advertising
B. can have both positive and negative effect on the customer’s choices of tourist products
C. generates people’s desire to buy a certain tourist product
D. is different from advertising in that it mainly tells the potential cu
满分：2 分
11. ( )means "to make something possible or easier".
A. motivate
B. facilitate
C. empower
D. hands on
满分：2 分
12. He ( ) as a teacher and only began writing in his thirties.
A. applied for
B. took over
C. started out
D. got about
满分：2 分
13. The purpose of tourism sector’s establishing data on individual people is to __.
A. develop personal relationship with these people
B. do academic research in tourism field
C. develop personal relationship with these people, understand their needs, and market to them more effectively
D. better serve these people
满分：2 分
14. According to the text, “creating” a customer means__.
A. locating a group of potential customers and advertise the organization’s product(s) to them
B. trying to make some people buy the organization’s product(s)
C. a whole process from recognizing the market needs to the eventual satisfaction of those needs throug
满分：2 分
15. On-line marketing is more advantageous to tour operators in that__.
A. it can reach current and potential customers quickly, directly, and cheaply
B. it not only works more effectively and economically, but also helps create new customers
C. it helps establish long-standing relationship between tour operators/agents and current
满分：2 分
16. A conventioneer may include in his agenda sometime for .
A. sightseeing
B. working
满分：2 分
17. Products of businesses refer to __
A. manufactured goods
B. services
C. ideas
D. a combination of a, b, and c
满分：2 分
18. Which of the following actions did not work well to raise awareness of eco-tourism in local communities?
A. building schools and learning centers
B. building eco-lodge
C. recycling the wood from old buildings
D. planting exotic flowers such as tulips
满分：2 分
19. The official change of name of Zhongdian County__.
A. has boomed other industries related to tourism in this area
B. has helped the local people get rid of poverty
C. has empowered the local people to manage their own resources
D. has attracted more tourists to this area
满分：2 分
20. ( )means "a fee or percentage allowed to a sales representative or an agent for services rendered".
A. bonus
B. subsidy
C. revenue
D. commission
满分：2 分
21. A tourist may wish to visit an Indian Reservation in order to observe the different life styles, and this kind of activity could be a kind of __.
A. recreational tourism
B. ethnic tourism
满分：2 分
22. ( )means "the method or possibility of approaching a place or person, or the right to use or look at something".
A. harness
B. sequence
C. impetus
D. access
满分：2 分
23. Under globalization,__
A. more of the performance of production and marketing are crossing national borders
B. the market place is becoming regional oriented
C. businesses are paying more attention to market their products than ever before
D. large businesses are paying more attention t
满分：2 分
24. ( )means "to pass through; experience".
A. encompass
B. promote
C. eliminate
D. undergo
满分：2 分
25. Economists define utility as __
A. any useful service for the public, such as the bus service, water supply, or electricity supply
B. the want-satisfying power of a product
C. organization’s effort to satisfy a commitment to society, to their customers, and to their owners through the producti
满分：2 分